Sales Plan For A Knitted Kindergarten Sweater †Free Samples

Question: Discuss about the Sales Plan For A Knitted Kindergarten Sweater. Answer: Sales Plan for a knitted kindergarten sweater Sales planning is a vital process in managing sales in any firm. Proper planning has to be put in place to ensure a blue print of sales process is understood by everyone else that is involved in the production and sales ("Dow Chemical 2Q 2011: Performance Product sales", 2011). It acts like a guide to the salesmanagement team because it states what is to be done in order to achieve the required goals (Hultink, Atuahene-Gima, 2000). Goal To improve sales between $1000 in January 2017 to $2000 in January 2018 Expand the current stock from $1.2m to $2.0 in the next 3 years Target Existing and new customers with kids that are yet to join kindergartens Parents wishing to transfer their kids from their old schools to new schools Those who live and reside within and outside town Parents with flexible schedules and can visit the shop anytime New privately established schools that have been started in and outside town Parents who may not afford exported clothes Different ages of kids are taken care of. Kids from different kindergartens (Different school uniforms) Strategies Reward those who buy three sweaters with free windbreaker Those who purchase in the first one week of re-opening of schools will be given the gift of a dozen of exercise books. Arrange and campaign for a knitting competition to look for talented people who can do good knitting. Provide for playing kits and ground for those parents who will visit the shops with their kids. Carry out door-to-door sales to help reach all the customers. Provide an ample parking area for parents with cars so that they do not pay for parking space when they come to buy our products. Tactics Channels: Will reach potential customers through their website, blog, social media like Facebook and WhatsApp group (Fu, Jones, Bolander, 2008) We will also put signposts at strategic places where our customers can get to know what exactly we are dealing with. We will print cards, flyers, and publications to inform the potential customers and the general public that we are the best in knitting sweaters for the kids. Park products in the most attractive bags that can also be used as shopping bags. Calendar We will request customers to take group photos during the time they are doing purchasing; these photos may be used as a reminder. Photos can also be posted on Facebook and Tweeter during the target time. We will come up with a monthly promotion schedule to promote the product and create awareness of the same (Moss, 2014) We will distribute postcards and flyers at least twice after 3 weeks. Carry out a competition in schools at least once per month Do door- to- door sales every Friday of the week for the first 3 weeks of every month. References Dow Chemical 2Q 2011: Performance Product sales. (2011). Focus On Surfactants, 2011(10), 6-7. https://dx.doi.org/10.1016/s1351-4210(11)70299-2 Fu, F., Jones, E., Bolander, W. (2008). Product Innovativeness, Customer Newness, and New Product Performance: A Time-Lagged Examination of the Impact of Salesperson Selling Intentions on New Product Performance. Journal Of Personal Selling And Sales Management, 28(4), 351-364. https://dx.doi.org/10.2753/pss0885-3134280402 Hultink, E., Atuahene-Gima, K. (2000). The Effect of Sales Force Adoption on New Product Selling Performance. Journal Of Product Innovation Management, 17(6), 435-450. https://dx.doi.org/10.1111/1540-5885.1760435 Moss, C. (2014). Industrial Sales Forces Their Role in Product Planning and Development. Marketing Intelligence Planning, 1(1), 56-66. https://dx.doi.org/10.1108/eb045682